I’m a Shopify Plus specialist with 10+ years building and optimizing high-performance DTC and B2B e-commerce experiences. I’ve helped brands drive revenue growth—from $5M to $120M+ annually—by delivering efficient, high-quality solutions that boost conversion and long-term value. Beyond end-to-end e-commerce, I bring deep expertise in SEO, digital marketing, API integrations, redesign, and leading SaaS platforms. I blend analytical rigor with creative problem-solving, always starting with active listening to craft tailored strategies that work. Ready to elevate your e-commerce? Let’s connect!
Ecom Platforms
Shopify Plus Squarespace Wix Magento WooCommerce
CS Languages
Liquid Hydrogen Javascript HTML CSS
Management Strengths
Business Analytics CRO Improvements UX/UI Design Merchandising Digital Marketing
Development Strengths
Customizations Integrations Mobile Queries Technical SEO A/B Testing Speed Optimization ADA Compliance
K-SWISS is a global tennis footwear brand generating $15M annually with 10,000+ SKUs and a complex SAP-connected middleware. I led a full site migration, delivered SEO improvements across six regions, and built high-converting landing pages. My custom solutions replaced or optimized multiple third-party tools (ADA, GDPR, Shogun, Trustpilot, Wishlist Plus), resulting in $300K+ in annual savings. I also integrated new sales channels including Buy with Prime, Shopify Collective, TikTok Shop, Instagram Shop, and EQL, while resolving critical issues across tax, accounting, automations, Shopify Functions migration, SERP enhancements, and outdated theme performance.
Palladium Boots is a French footwear brand generating approximately $5M in annual revenue with 5,000+ SKUs. I led the migration from a legacy, non-responsive theme to Shopify’s latest supported theme, rebuilding all lookbooks and landing pages and implementing a robust technical SEO schema structure. I also partnered with teams across the UK, Germany, Netherlands, and Italy to configure local payment gateways and market-specific settings, ensuring a seamless international shopping experience.
At Abbyson.com, a leading furniture company with over $20 million in annual gross revenue, I serve as both the Manager and main Developer for Direct-to-Consumer (DTC) and Business-to-Business (B2B) initiatives. I spearheaded a comprehensive website overhaul that introduced new revenue-generating flows. A notable achievement under my leadership was the development of the AH Membership program, which contributed an additional $300,000 in annual revenue and doubled our Average Order Value (AOV). My role also involved executing key projects such as SEO optimization, UX/UI enhancements, performance speed improvements, AI-driven search and database solutions, application integrations, and theme migrations.
At The Créme Shop, a prominent cosmetics brand with over $25 million in annual sales, I played a pivotal role in the company’s ecommerce success. Known for viral product launches and high-profile collaborations with influencers and brands such as Jeffree Star, Tiffany from SNSD, LipstickNick, Sanrio, BT21, and Sephora, I led the complete overhaul of their website. My efforts included redesigning layout visuals, enhancing content and functionality, and integrating advanced eCommerce applications like Google Analytics, SEO, quality shipment tracking, QuickBooks API, AWS/FBA, and REST APIs. These enhancements resulted in a fivefold increase in sales, an eightfold improvement in site speed, and a tenfold rise in unique visitors across multiple development phases.
Nanowell, a nutrition supplement company with $7 million in annual eCommerce revenue, dominates the Korean market with its patented ionized calcium and mineral products. Aiming to expand into international and U.S. markets, I led the complete redevelopment of their website to better target these audiences. I successfully migrated their original WooCommerce site to Shopify Plus, overcoming challenges related to integrating their proprietary ERP system. The project included implementing SEO, international payment gateways, precise language translations, global shipment update APIs, and an automated IP address converter, alongside creating engaging content. As a result of this comprehensive redevelopment, annual revenue surged by over 400%, and unique visitors increased by 1,200%.
ENC-Inc. is a global logistics and cargo company managing freight for major brands like Samsung, Hankook Tires, and Dacor. I collaborated on a project to modernize their decade-old website, transitioning from an initial Github prototype to a fully revamped site using jQuery and JavaScript. The redevelopment involved wireframing from scratch, utilizing Bootstrap and Node.js for design, and integrating hardcoded MSW with internal space for MySQL adaptability. Partnering with a fellow student from the UCLA bootcamp, we focused on creating a UX/UI-friendly, mobile-responsive site tailored for business presentations. The most challenging part was that they were not on any ecommerce/website hosted platforms, so it was hardcoded.
JOEUN is a heating mattress pad brand that generated under $1K in revenue prior to engagement. I led a full brand and website redesign, directed a new ecommerce photoshoot, and wrote all SEO-driven content briefs, repositioning the business as a luxury brand in just two months. I also supported paid media, influencer marketing, and multi-channel expansion, driving $300K+ in sales within the first two months post-launch. Additionally, I implemented key CRO improvements, including post-purchase flows, customer journey optimization, and loyalty programs, significantly increasing conversion and retention.
SEOULGOOD KBBQ is a family-owned online meat delivery business offering both local pickup and nationwide shipping. I supported the entire business operation, from POS-to-ecommerce integrations and packaging strategy to website design and launch. I handled the technical fulfillment mapping required for pickup and shipping, recreated all product photography using AI and Photoshop, and implemented technical SEO and keyword indexing to establish strong organic visibility.
